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Milano Collection 2020 perfume amber rose Selective fragrance Milano Collection 2020One of the most anticipated novelties of 2020 from KANEBO is a limited edition of perfumes and powder for face and body TWANY MILANO COLLECTION! Every year, since 2008, KANEBO has been producing perfumes in very limited quantities. Each bottle and content is a work of art and a subtle Japanese philosophy, which, with the help of the image of an angel, the manufacturer wants to convey to us! Every year the angel carries his "mission", in 2018 it was the Angel of Bliss ..
10800 RUB
Anna Sui Fairy Dance Eau de Toilette
The floral-fruity fragrance Anna SuiAnna Sui Fairy Dance Secret Wish was released in 2012. The fragrance for women belongs to the floral-fruity family. Delicate and fragrant, this feminine scent is for romantic natures, gentle and charming. The cool freshness of citrus, intertwined with noble woody notes, surrounds its owner with a soft but sensual sillage, and remains with her for the whole day. The same light and airy scent - Beyonce Pulse NYC.Fairy Dance Secret Wish ..
8435 RUB
Eau de Toilette Spray ANNA SUI Fantasia Mermaid
The floral-fruity fragrance Anna Sui Fantasia Mermaid is a delicate, exciting, mysterious and alluring feminine floral-fruity fragrance with light gourmet accents, launched in early 2019 by the American fashion brand Anna Sui. With its release, the fragrance continues the Fantasia aromatic collection, which was launched in 2017 with the release of the eponymous perfume. The new fragrance retains the faceted shape of the bottle, but this time its lid is decorated with a sculptural golden image of not a unicorn, but a mermaid. Appropriate ..
12353 RUB
ANNA SUI Lucky Wish Secret Wish toilet water
The citrus scent Anna SuiAnna Sui Lucky Wish is an incredibly light, life-giving, feminine floral-citrus fragrance that delights with its lively and cheerful accords. Only after inhaling the first notes, the perfume will take you to the world of dreams and fantasies, to that world where there are no disappointments and cherished desires always come true. The perfume was released by the American perfume brand Anna Sui in 2016. Its creator is perfumer Mathieu Nardin, who has incredible flair and indescribable ..
12535 RUB
ANNA SUI La Nuit de Boheme toilet water
The oriental fragrance ANNA SUI The romantic and sunny La Nuit de Boheme by Anna Sui will give you femininity and playfulness. Top notes of tart citrus and blackberry flow into the overall symphony of delicate rose and lotus accords. The depth of the composition is given by the soft aromas of cedar and sensual patchouli, which form the base of the fragrance. The unique shade of the whole composition is given by the golden-amber resin and the vanilla orchid leaving a unique trail. The woody oud brings a spicy note, it is a perfect accord ..
8435 RUB
ANNA SUI Live your Dream Eau de Toilette
Floral fragrance Anna SuiAnna Sui reopened the door to the world of dreams and fantasies, she makes you believe in your dreams and encourages you to smile and rejoice. Live Your Dream, like a magic mirror, easily controls our emotions and unforgettable experiences, gives a life boost. When the nostalgia of the notes of romance merges with the brilliance of flowers and spices, a powerful explosion of energy occurs, and all cherished dreams and desires will definitely come true. Live Your Dream bouquet includes notes of lily of the valley, water lily, b ..
8435 RUB
The perfumed perfume Sacura garden Eau De Parfume Female sakura scent POLA Relaxing, delicate, slightly sweet and spring-like fresh sakura scent of blooming sakura gives pleasure to use, suitable for any age and will not leave anyone indifferent. SAKURA GARDEN Eau de Perfume is more persistent than non-alcoholic SAKURA GARDEN Mild Cologne. It lasts all day long. The fragrance is positioned as relaxing. The effect is scientifically proven. The intensity of alpha waves in the cerebral cortex responsible for psycho-emo ..
5690 RUB
Night Jewel JILLSTUART toilet water
Perfume with a delicate lily scent In 2009, Jill Stuart launched its sensual floral perfume for women called Night Jewel. This luxurious perfume was created only for a real queen, an exciting and extraordinary person who knows what she deserves. The Night Jewel perfume is compared to a treasure, to a luxury that one wants to possess. The composition of the fragrance reveals notes of neroli, fresh tea, delicate lily and refreshing bergamot. ... The sounds of velvety are heard in the heart ..
11900 RUB
Crysial Bloom JILLSTUART Perfume
Perfume with snowdrop scent If you want to add notes of tenderness, touching and romance to your unique image, the American perfume brand Jill Stuart presents to your attention an incredibly feminine, sweet and flirtatious floral scent - Crystal Bloom, released in 2014. , it will perfectly decorate a woman's dressing table, ideally fitting into any interior. From the first notes of the perfume, sparks delight.
11900 RUB
Perfumed perfume Sublime Elegance Paris
Sublime is a soft, seductive and at the same time romantic feminine floral-fruity perfume with light accents of fresh greenery. The fragrance was launched by the famous French fashion house Elegance Paris as an addition to the spring-summer collection of clothes. However, one can hardly say that a perfume is tied to a particular collection. Rather, it is a reflection of the brand's concept in models of summer women's clothing, helping women to feel the lightness and carefreeness of a sunny summer and a wonderful holiday.
12000 RUB
Jouir ALBION toilet water
A feminine scent with the scent of rose, jasmine and lilacLet everyone turn around to remember this moment and this scent of blossoming femininity. Enjoy this moment! A luxurious blend of rose, jasmine and the sweet scent of lilac with aquatic notes that give this perfume a fresh, transparent and clean feeling ...
6990 RUB
The perfumed perfume Lilias Eau De Cologne
Perfume with scent of jasmine, bergamot and lily of the valleyA light version of the scent of the same name will reveal your individuality. Suitable for connoisseurs of office etiquette, recommended for application in the morning and in the evening. Luxurious women's fragrance for fans of the classics. The precious liquid of perfume contains extracts from white inflorescences - white lily, lily of the valley and tuberose. The bottle of LILIAS perfume is made in the shape of a white lily bud. A magnificent classic female scent combines white inflorescences: white lily, May lan ..
10500 RUB
Perfumed perfume D "icila I" eau senteur pure mist
Perfume with rose scent SHISEIDOD`Icila was developed by Dicila & Co, which is a subsidiary of Shiseido, so this scent can rightfully be attributed to the "Shiseid" creation. The first impression of the scent is a bunch of aldehyde roses, light, varied, fragrant. Aroma composition: diorama roses, jasmine, freesia, Riesling (white wine), oak moss. The aroma unfolds in different ways, depending on temperature and humidity. In the warmth, wine notes appear, desp ..
12000 RUB
Rejouir Twany perfumes
Perfume with black currant and tangerine aroma KANEBOWomen's Twany Rejouir perfume from the Kanebo fashion house was released in 2012, in honor of the fifteenth anniversary of the brand. The limited edition floral gourmet composition is placed in a luxurious ruby glass bottle, to which a fragment of Senju Hiroshi, a famous Japanese artist's painting "Night cherry under the moon" is transferred. Graceful and quivering Kanebo Twany Rejouir bewitches captive ..
22650 RUB
TUNE toilet water
Pola Tune is a fragrance for women. Refers to the floral, aquatic group of odors. Launched in 2001 by Japanese luxury brand Pola, Tune opens with floral notes of rose and jasmine, melting into a heart of nautical motifs mixed with sandalwood, coriander and wormwood. An enveloping musk with an amazing trail that thoroughly emphasizes the femininity and warmth of the wearer. The bottle of perfume resembles a drop of water with a wave reflected in it. Refreshing tenderness not only in ..
7990 RUB
Spirits Vice & Virtue "Vice and Virtue" # 1
Perfume with jasmine, iris and raspberry aroma COSME DECORTE Vice & Virtue is a fragrance for women, released by the Cosme Decorte brand in 2011. Modern classifiers refer this perfume composition to the floral and fruit classes. According to the official press release, the perfume was developed by the perfumer Olivier Polge, and the most recognizable shades of his work are: in the top notes - cyclamen, mandarin and lily of the valley; in the notes of "heart" - jasmine, iris, raspberry and rose; per note ..
RUB 25,000
Vice & Virtue Perfume "Vice and Virtue"
The floral fruity fragrance COSME DECORTE, released in 2011, is composed of two conflicting scents: sexy, sensual, seductive and airy, fresh and innocent. These two opposites merge into a single scent, reflecting two different essences of a woman. The fragrance begins with delicate notes of lily of the valley, cyclamen and mandarin. The heart reveals a passionate combination of rose, jasmine, iris and raspberry. Soft and velvety base notes - musk, patchouli, virgin cedar and amb.
16900 RUB
The scent is inspired by the freshness of the early morning in the forest. Eau de Toilette ENVISION N2 COSME DECORTE
Eau de Toilette with woody notes COSME DECORTE The brand of niche perfumery from Japan Cosme Decorte released the unisex composition ENVISION N2 in 2012. FRAGRANCE: green accords, grass, woody notes ...
7500 RUB
Selective fragrance Milano Collection 2020One of the most anticipated novelties of 2020 from KANEBO is a limited edition of perfumes and powder for face and body TWANY MILANO COLLECTION! Every year, since 2008, KANEBO has been producing perfumes in very limited quantities. Each bottle and content is a work of art and a subtle Japanese philosophy, which, with the help of the image of an angel, the manufacturer wants to convey to us! Every year the angel carries his "mission", in 2018 it was the Angel of Bliss ..
BuyThe floral-fruity fragrance Anna SuiAnna Sui Fairy Dance Secret Wish was released in 2012. The fragrance for women belongs to the floral-fruity family. Delicate and fragrant, this feminine scent is for romantic natures, gentle and charming. The cool freshness of citrus, intertwined with noble woody notes, surrounds its owner with a soft but sensual sillage, and remains with her for the whole day. The same light and airy scent - Beyonce Pulse NYC.Fairy Dance Secret Wish ..
BuyThe floral-fruity fragrance Anna Sui Fantasia Mermaid is a delicate, exciting, mysterious and alluring feminine floral-fruity fragrance with light gourmet accents, launched in early 2019 by the American fashion brand Anna Sui. With its release, the fragrance continues the Fantasia aromatic collection, which was launched in 2017 with the release of the eponymous perfume. The new fragrance retains the faceted shape of the bottle, but this time its lid is decorated with a sculptural golden image of not a unicorn, but a mermaid. Appropriate ..
BuyThe citrus scent Anna SuiAnna Sui Lucky Wish is an incredibly light, life-giving, feminine floral-citrus fragrance that delights with its lively and cheerful accords. Only after inhaling the first notes, the perfume will take you to the world of dreams and fantasies, to that world where there are no disappointments and cherished desires always come true. The perfume was released by the American perfume brand Anna Sui in 2016. Its creator is perfumer Mathieu Nardin, who has incredible flair and indescribable ..
BuyThe oriental fragrance ANNA SUI The romantic and sunny La Nuit de Boheme by Anna Sui will give you femininity and playfulness. Top notes of tart citrus and blackberry flow into the overall symphony of delicate rose and lotus accords. The depth of the composition is given by the soft aromas of cedar and sensual patchouli, which form the base of the fragrance. The unique shade of the whole composition is given by the golden-amber resin and the vanilla orchid leaving a unique trail. The woody oud brings a spicy note, it is a perfect accord ..
BuyFloral fragrance Anna SuiAnna Sui reopened the door to the world of dreams and fantasies, she makes you believe in your dreams and encourages you to smile and rejoice. Live Your Dream, like a magic mirror, easily controls our emotions and unforgettable experiences, gives a life boost. When the nostalgia of the notes of romance merges with the brilliance of flowers and spices, a powerful explosion of energy occurs, and all cherished dreams and desires will definitely come true. Live Your Dream bouquet includes notes of lily of the valley, water lily, b ..
BuyFemale sakura scent POLA Relaxing, delicate, slightly sweet and spring-like fresh sakura scent of blooming sakura gives pleasure to use, suitable for any age and will not leave anyone indifferent. SAKURA GARDEN Eau de Perfume is more persistent than non-alcoholic SAKURA GARDEN Mild Cologne. It lasts all day long. The fragrance is positioned as relaxing. The effect is scientifically proven. The intensity of alpha waves in the cerebral cortex responsible for psycho-emo ..
BuyPerfume with a delicate lily scent In 2009, Jill Stuart launched its sensual floral perfume for women called Night Jewel. This luxurious perfume was created only for a real queen, an exciting and extraordinary person who knows what she deserves. The Night Jewel perfume is compared to a treasure, to a luxury that one wants to possess. The composition of the fragrance reveals notes of neroli, fresh tea, delicate lily and refreshing bergamot. ... The sounds of velvety are heard in the heart ..
BuyPerfume with snowdrop scent If you want to add notes of tenderness, touching and romance to your unique image, the American perfume brand Jill Stuart presents to your attention an incredibly feminine, sweet and flirtatious floral scent - Crystal Bloom, released in 2014. , it will perfectly decorate a woman's dressing table, ideally fitting into any interior. From the first notes of the perfume, sparks delight.
BuySublime is a soft, seductive and at the same time romantic feminine floral-fruity perfume with light accents of fresh greenery. The fragrance was launched by the famous French fashion house Elegance Paris as an addition to the spring-summer collection of clothes. However, one can hardly say that a perfume is tied to a particular collection. Rather, it is a reflection of the brand's concept in models of summer women's clothing, helping women to feel the lightness and carefreeness of a sunny summer and a wonderful holiday.
BuyA feminine scent with the scent of rose, jasmine and lilacLet everyone turn around to remember this moment and this scent of blossoming femininity. Enjoy this moment! A luxurious blend of rose, jasmine and the sweet scent of lilac with aquatic notes that give this perfume a fresh, transparent and clean feeling ...
BuyPerfume with scent of jasmine, bergamot and lily of the valleyA light version of the scent of the same name will reveal your individuality. Suitable for connoisseurs of office etiquette, recommended for application in the morning and in the evening. Luxurious women's fragrance for fans of the classics. The precious liquid of perfume contains extracts from white inflorescences - white lily, lily of the valley and tuberose. The bottle of LILIAS perfume is made in the shape of a white lily bud. A magnificent classic female scent combines white inflorescences: white lily, May lan ..
BuyThe history of perfumery in Japan began more than a thousand years ago. Even then, there were recipes on the basis of which unique aromas were made. Of course, at that time they were available exclusively to representatives of the upper classes and were saturated with symbolism. For example, perfumes based on incense, which were also used for religious ceremonies, were very popular.
Over time, certain rules have been formed in Japanese perfumery, which are still valid today. So, its distinctive feature is maximum unobtrusiveness. You will hardly be able to smell the perfume of local residents if you do not approach them at a distance of several tens of centimeters.
What is the reason for this? It's simple - the Japanese are very polite and tactful. They do not want to cause inconvenience to others, realizing that their favorite scent may not please every person. Plays a role and the dense population of the Land of the Rising Sun, as well as the desire of its inhabitants to constantly be in the team. Suffice it to recall how the Japanese behave during excursions to other countries. Most often, they do not leave their tourist group of twenty or more people a single step.
And here are some of the most popular Japanese perfume brands:
Issei Miyake lived in Hiroshima with his family and survived the nuclear bombardment. As he later told reporters, in many ways it was this event that prompted him to create his own empire of beauty, which later became known far beyond the borders of Japan.
The most popular fragrance of the company can rightfully be considered L'eay d'lssey. It was released at the dawn of the brand's founding and was an instant hit. All the fault is unique in its freshness aroma, where notes of melon and spring flowers are intertwined. The perfumes are revealed only at a very intimate distance, which adds charm and sophistication to them.
This company appeared in the early seventies of the nineteenth century. She quickly gained popularity, as she offered women an emollient lotion that allows you to get rid of irritation caused by lead beryl, which at that time was actively used in cosmetics.
As for Shiseido branded perfumes, they first appeared on sale in the mid-sixties of the last century. Now the line has grown to two dozen fragrances.
The most popular Shiseido perfumes are Zen. This fragrance is a harmonious combination of floral scents with woody and fruity notes. It is not surprising that the perfume has already gone through three reprints.
Unlike its competitors, this company was founded relatively recently - at the beginning of the third millennium. Nevertheless, she has already managed to win the love of customers thanks to high-quality products and the unusual shape of the bottles, which beckon to themselves, being in the window.
Among the main fragrances of the brand, I would like to highlight Masaki Shiro and Mat Chocolat. The first is a typical example of Japanese perfumery and resembles the smell that can be felt after a thunderstorm. The second, as you might guess from the name, is characterized by a persistent smell of chocolate with the addition of notes of rose and watermelon.
Kenzo
It should be said right away that Kenzo cannot be considered a traditionally Japanese brand. However, despite being based in Paris, the company has Japanese roots, because its founder is Kenzo Takada, a man who first achieved success in his homeland, and then went to conquer Europe.
Kenzo has several dozen fragrances for men and women, and the collection is constantly replenished with more and more new scents. In many of them, by the way, oriental sentiments can be clearly traced. For example, the perfume Flower by Kenzo is created on the basis of flower compositions traditional for the Land of the Rising Sun.
Oriental beauties envelop themselves in very delicate, subtle aromas. It turns out that women in Japan use very little to take care of themselves. perfumery... A slight fragrance comes from cosmetics for face and body care. Creams, tonics, all kinds of lotions and cosmetic balms contain an unobtrusive scent.
It cannot be said that perfumery on the dressing table of a Japanese girl takes its rightful place. Many Japanese women simply do not use perfume, and those who do use it very sparingly.
Harsh, strong, intoxicating aromas are completely uncommon for Japanese women. Women from the land of cherry blossoms prefer enchantingly light and very harmonious perfume compositions, reminiscent of a blooming garden in spring or an ocean breeze.
Based on cultural traditions and preferences, the perfume industry in Japan, despite the influence of European fashion, produces fragrances that embody restraint, lightness, sophistication and at the same time calm harmony. The aromas are dominated by the smells of flowers, greenery, sea breeze, and there are practically no heavy, amber, sweet or spicy notes.
So which Japanese perfume should you choose?
Issey Miyake, Yohji Yamamoto, Kenzo, Shiseido, Kanebo are famous perfume houses in Japan and around the world, whose works have also won love and recognition in Russia.
- Issey Miyake is a Japanese designer who made his debut as a perfume creator in 1992 with the fragrance L`eau d`Issey. Issey Miyake fragrances are distinguished by the harmonious interweaving of Japanese traditional culture, American independence and French sophistication.
- Yohji Yamamoto is also an internationally renowned Japanese clothing designer. Yohji's Philosophy - Dress and scent are a state of mind. A minimum of details, nothing more. The first Yohji perfume was released in 1996. An extraordinary combination of ingredients made it possible to create a mysterious, delicate, slightly spicy, unique aroma.
- Kenzo - “beauty in the simple” principle of creation of compositions of the Kenzo perfume house. The fragrances are distinguished by their sophistication and, as it were, convey the natural breath of nature. Carefully selected notes create the enchanting scent of flowers in the trees of the spring garden, or the freshness of the sea breeze and the energy of the wind that invites you on a romantic trip.
The unique culture of the Land of the Rising Sun, which is hidden in perfume compositions, attracts with its mystery and incomprehensibility.
Japanese perfume for women evokes the image of a young girl in the cherry blossom garden.
Japanese perfume for men- a calm, restrained and mysterious image of a samurai.
Japan is the land of the rising sun, with a mysterious culture that Europeans have been trying to understand for centuries and cannot. This nation has its own unique traditions in everything from military science to the art of seduction - the famous Japanese geisha, who were specially taught for many years from childhood in the subtleties of how to give pleasure. Japanese perfume is as mysterious a part of this culture as everything else.
For the Japanese, the concept of personal space, which cannot be invaded by an uninvited guest, is very important, therefore Japanese perfumes have a light structure, a pleasant aroma carries unobtrusive notes that cannot interfere with others. One of the foundations of the Japanese perfumery industry is the art of Kodo - the ability to compose and combine various scents. A thousand-year history has allowed to hone the skill of perfumers in creating exquisite, but at the same time necessarily restrained motives. This lot was the privilege of aristocrats who competed among themselves in drawing up original compositions in order to present them as a gift to the emperor. One of the offshoots of this art is neriko, which is actively used in modern perfumery compositions. The dominant element in this case is the aroma of incense.
Among the famous brands that can be attributed to Japanese perfumery in one form or another, there are the following brands: ELLA MIKAO,, KENZO, KUSADO, KENJI TANAKA, MASAKI, MATSUSHIMA, POLA, SHISEIDO, YOHJI YAMAMOTO. Some of these names were created by perfumers in the original Japanese style, while others are only stylized to resemble the minimalism of aromatic substances, since they were developed in European fashion houses with the participation of perfumers from Japan.
One of the brightest representatives in its class is Kenji Tanaka, who has gone from a fashion designer to the release of his own perfume collection under the eponymous brand. Despite the inherent airiness and lightness of the composition, it is filled with deep meaning and symbolism, like all other works of art.
Issey Miyake also designed clothes and created new forms in everything, including perfumery. Its clean and fresh aromas are filled with subtle scents of flowers and fruits, including notes of lotus - flower of knowledge and lily of the valley.
Yohji Yamamoto is a well-known brand that produced the perfume of the same name for women, the chypre composition is based on notes of sandalwood, musk and vanilla, but the top elements are entirely green. This fragrance is not a typical representative, because it has a rather fragrant composition in the base and creates a persistent strong odor.
Ella Mikao is a designer and trademark of the same name that offers the Yujin collection, this perfume product is quite young - the first fragrance was created in 2002, but it has already gained popularity and has gained its constant admirers.
KENZO is a famous French brand that conveys with its aromas the European understanding of Yang philosophy, it cannot be confused with other perfumes. Some of the combinations are based on heliotrope, a mineral that smells of vanilla and a little cinnamon.
KUSADO - has in its composition aldehyde aromas, which are composed entirely of their chemical compounds imitating one or another smell, characterized by green notes, freshness and citrus elements, but in addition to this, the composition includes many different aromas.
Floral-fruity aromas from MASAKI are distinguished by a selection of fresh or watery fruits and berries such as lychee, watermelon or passion fruit.
Delicate aromas from MATSUSHIMA show the true face of Japanese style: the scents of lotus, melon, bamboo and mint - these ingredients speak for themselves.
The POLA brand will pamper its fans with rare scents on a natural basis, translated from the Greek Moonlight, has a certain magical shade, and this series of fragrances will conquer you with its exoticism.
The SHISEIDO brand has established itself as a truly feminine oriental perfumery, which carries a variety of floral shades and is in harmony with natural aromas.
Choosing for yourself the perfume of these brands, you will not only feel its unique smell, but also plunge into the world of the age-old culture of Japan, its philosophical and religious teachings.
Today we will look at the best examples of Japanese perfume and eau de toilette from Japan - how to choose and what to look for. We will also study traditional classic Japanese perfumes and the latest elite novelties from the Land of the Rising Sun
Japanese perfumery, widely known all over the world thanks to the brands Shiseido, Kenzo, Issey Miyake, Yohji Yamamoto, attracts, like a magnet, Russian and European women. Japanese creations are always restrained - these are very subtle, beautiful fragrances, among which you can find floral, floral-oceanic, green or ozone perfumes, less often woody, but almost no sweet, oriental ones.
And although Japanese perfumery in popularity, of course, cannot compete with French, Japanese perfumes are known no less in the world, primarily, of course, for the efforts of famous fashion and perfume brands such as Kenzo, Shiseido and Issey Miyake.
Fashion for anything, including the fashion for perfume, is largely determined by mentality, national traditions, and finally, cultural characteristics. It is not for nothing that the first surge in the popularity of sweet and exotic oriental fragrances in Europe and the United States came precisely at the moment when the East first began to exert a significant influence on the countries of the West. Japanese perfumery is by no means an exception to this rule: Japanese perfumes are almost always distinguished by a special, refined restraint and some kind of enchanting lightness, reminiscent of the restrained and beautiful harmony of a traditional Japanese garden. The aesthetic principles of Japanese culture, even today, when many cultural boundaries are simply erased, are embodied in perfumery. For example, Japanese perfumery is almost always light, exquisite floral, green or fresh with marine accords, but there are practically no heavy and sweet oriental perfumes in the collections of Japanese perfume brands.
Kenzo Takada is one of the first representatives of the East who managed to charm Paris, and, after him, the captious world of international fashion, the famous couturier and founder of his own fashion house Kenzo, who for decades successfully argued with the "masters" of French fashion such as Cacharel, Sonya Rykiel , Balenciaga. The future great designer moved to Paris in the sixties, and in 1970 he opened his first boutique, Jungle Jap, where pret-a-porte collections were sold.
In the field of perfumery, Kenzo Takada tried his hand much later, already in the late eighties - only in 1988 the designer presented his debut women's fragrance, and in 1991 - the first fragrance for men, Kenzo Pour Homme.
Takada became, perhaps, one of the few representatives of the Land of the Rising Sun who rejected cultural traditions - at least in perfumery: if in general Japanese perfumery brands do not particularly favor oriental fragrances, then it is Kenzo who is the "author" of the famous Kenzo Amour perfume, one of the the best examples of oriental perfumery. However, the most famous Japanese perfume fully meets the traditional ideas about Japanese perfumery: these are, first of all, the iconic Kenzo Flower, released in 2000, and Kenzo Air, released in 2003 - refined, restrained and endlessly beautiful fragrances.
Shiseido is a Japanese company that produces, in addition to perfumery, all kinds of skin care products and decorative cosmetics (it is the cosmetic collections and lines of Shiseido skin products that is famous in the first place). And the history of the company began back in 1872 with a small pharmacy. Shiseido's perfume history is much more entertaining. For a long time, Serge Lutens himself, the master of niche perfumery and the author of many very interesting, truly original fragrances, was the head of the Shiseido perfumery department. His most famous creations for Shiseido are Nombre Noir (1981) and Feminite du Bois (1992).
The iconic Shiseido fragrance and the most famous perfume product of the Japanese brand was Shiseido Zen, released back in 1964. However, Shiseido has a lot of other equally valuable aromas. But you can find them on sale most often only in Asian countries, and the European and American audience seems to be interested in the traditional Japanese brand to a much lesser extent.
The natives of the Japanese islands have never been spoiled by an abundance of wildly flowering plants with delightful smells, as, for example, Madagascar with the world-famous ylang-ylang. One flower of love was really enough for an African island to forever be inscribed in golden letters in a book of haute perfumery! In Japan, there were no such raw materials. I had to use a simple nioabar perfume lipstick made of oil and wax. Everywhere, both during ceremonies and for the sophistication of the interior, they burned the aromatic jinko tree. Even the pharmacy smell of aloe was considered valuable! Yes, you can't roam on such material.
But the philosophy of fragrances flourished in lush color. New ways of using them were sought, and the influence of odors on human behavior was thoughtfully studied. It was found that they become invaluable assistants in the difficult task of relaxation of the descendant of the samurai, tied by life, providing a unique opportunity to change the situation without leaving home. I bought, for example, a perfume with a bouquet of southeastern herbs and flowers - I bought not just a perfume, but a tourist ticket. From the aroma, it feels like I went on vacation to some fertile country with paradise nature and angelically benevolent aborigines. This concept of perfumery, traditional for the East, has become a real discovery for the West. Its penetration into the rational minds of Europeans was helped by such Japanese trading houses as Kozu, founded in the 17th century.Here, in Russia, the Shiseido brand is better known, which is also worthy and respectable in all respects. She took a run in the last third of the 19th century, more precisely in 1872. Not the seventeenth century, of course, but not the end of the twentieth, on the other hand. There is historical baggage, the first bricks of which began to be laid by the chemist Yushin Fukuhara. O! He was a real Japanese, capable of finding a place for beauty in prosaic life. He approached everything thoroughly, without fussing. Before opening his own pharmacy, Mr. Fukuhara, following the peculiarities of national logic, read the famous Chinese Book of Changes. There he found the wonderful word "shiseido", consisting of two characters "shi" and "she". This is translated as follows: "Honor the powers of the earth, because it nourishes and develops life." Fukuhara admired the euphony, he also liked the philosophical overtones. And he thought: "What could be better for the name of a pharmacological institution that attracts customers and inspires confidence in them?"
Yushin was a literate businessman. He dreamed of creating a retail outlet of the highest class, and not a simple pharmacy, which is a dime a dozen. To achieve what you wanted, you had to open not just in a busy place, but in the most prestigious one. No sooner said than done! On the street of Tokyo's elite district of Ginza, a new pharmacy appears as if by magic. Rumor about her reached every more or less qualified potential solid client. Everyone knew that in the Fukuhara restaurant you can buy a wonderful cosmetic product Eau rouge - "red water". It was a wonderful lotion that gently cares for the skin. It became especially popular with geisha who knew a lot about cosmetics.
1900 was a watershed year for Shiseido. Yushin Fukuhara went to Paris for the World's Fair. The West fascinated him just as the East fascinates many Europeans. His passion for French culture was passed on to his son Shinzo. The young offspring, already enriched with the knowledge of pharmacology that he gained in the United States, seeks to comprehend its intricacies, naturally, living in Paris. You understand that it was difficult for even a serious Japanese to deal exclusively with pills and potions in this frivolous city. The atmosphere of cheerfulness and creative flight demanded something lighter, more ephemeral and delightfully beautiful. The perfumery met all the requirements. But she needed special inspiration. Wandering among the world's most aesthetic flower beds in the Luxembourg Gardens, or spending whole evenings in the artistic cafes of Montmartre, the pharmacist contemplated a new image of the fragrance. And that one took shape in all its glory. The result is a symbiosis of European and Japanese.
It was a brilliant idea. Restrained elegance and sparkling Parisian chic, combined with Japanese sophisticated luxury - this is what the interested audience has been waiting for for a long time. Compositions from traditionally European aromas - rose, jasmine and native Japanese - wisteria, chrysanthemum, cherry blossom, magnolia and camellia - amazed the world of fragrances, accustomed to the traditional division into east and west, with unprecedented novelty.
The success of the first Hanatsubaki (Camellia) perfume, launched in 1916, was a compelling argument in favor of opening Shiseido stores throughout Japan. The promotion of the brand on the world market was promoted by the new fascination of Europeans with all Japanese in the 60s. It was then that the famous Zen perfume (1964) appeared, which is still popular today. Other Shiseido creations have also picked up the baton. There was something unusual in each of them. Take Relaxing Fragrance, an example of the 1997 perfume progress. The lightest, like a veil, smells have just come into fashion - please, dear customers, the Shiseido brand is at your service!
Relaxing Fragrance is a real revolutionary fragrance. It is even more airy and even less intrusive than the most delicate eau de toilette, because there is no alcohol in the perfume! Ideal for summer. The short duration of the fragrant wave becomes an advantage under the scorching sun. The skillfully created fleur does not have time to change, mingling with the natural odors of the body. The comfort of the warm season is emphasized by the green frosted glass of the bottle and its aesthetically simple elongated shape. As conceived by the producers, this was to create unobtrusive associations with herbs that sway in the wind. The pacification that creates the visual image is enhanced by the head note of the perfume, where the fragrant tea rose and the cool freshness of bamboo and cucumber sprouts coexist. The splendor, but not the pretentiousness of peony, gardenia and cardamom, in a hearty sigh, quickly turns into a barely audible scent of the trail, created from the whiff of sandalwood, myrrh and patchouli. The unique bouquet of this floral green perfume with spicy notes matches the picky taste. No wonder the most beautiful Russian movie star Evgenia Kryukova, who knows a lot about perfumes, preferred this fragrance to everyone else.
But he did not have time to appear, and on the perfumery scene again an event: Vocalise. A perfume that is not folded according to the traditional hierarchy, consistently from top, heart and end notes. They coexist peacefully, allowing one or the other component to be soloed, not in turn, but in parallel, like colors in a rainbow. The composition is composed of white orchid, rose, lily of the valley, neroli, peach, pepper, musk. Everything is here: the sweet-velvety spirit of flowers, and the delicious aroma of fruits, and the sharpness of spices, and animal sensuality.
The most powerful exporters of Japanese perfume ideas have become designers. They forced the whole world to pronounce Japanese words without hesitation, to get to the bottom of them and try on the almost ascetic clothes of Eastern philosophers.
In the early 1960s, Japan had no time for fashion. She was still experiencing the aftermath of World War II. It was at this time that the unknown Kenzo Takada studied at the Tokyo Art Institute. He did not even suspect that after a while he would enter the top ten most famous couturiers in the world and fans of Haute Perfumery would look forward to a fragrant novelty with the inscription Kenzo. Apparently, by some sixth sense, having caught the inaudible calls of fate,
Takada, despite the fact that he was an excellent student, dropped everything, got on a ship and sailed to France. He wanted to be in high fashion. Paris initially greeted him unkindly. For the heat-loving Japanese, the first city in the world was too cold. French cuisine, which is admired by all enlightened humanity, also did not please. They were so heavy and unaccustomed to the tender oriental stomach that poor Kenzo ate for some time on bread alone. The first Parisian dwelling of the future design star was a bathroom in a Montmartre apartment - a classic haven for emerging artists.
His clothes radiate joy and vitality. Even fans of disguise as asphalt succumb to the charm of bright and rich colors. Takada combines them with all the courage of a genius to whom everything is forgiven. He starts a fascinating game with objects of various lengths and widths, a combination of eastern and western elements of clothing in one suit, layering of fabrics, shawls and skirts, even putting them on over trousers. (Until recently, this seemed acceptable only for refugees' wardrobes.) Kenzo Takada does all this brilliantly and convincingly, playfully drawing even chronic boredom into his cheerful world.
He loves plants. And he has them everywhere: on kimonos, dresses, skirts, trousers. Takada even calls himself a flower man. It is not surprising that, having decided in 1988 to release a perfume under his own brand, the couturier chose the warm scent of flowers and fruits. Without further ado, he called them simply Kenzo. A wonderful scent, but nothing unusual about it. But in 1991 a truly revolutionary perfume appeared - Kenzo pour homme. This creation immediately became a favorite of those who keep their nose to the wind and are aware of the events of perfumery fashion. At that time, there was nothing more modern than the fusion of floral scents with sea freshness. This cocktail was made possible by the calon substance, which gives the aroma a sea, salty iodine note. The bottle, on the one hand imitating bamboo, on the other - a frankly phallic shape, contains the aroma of sea fog and oysters.
This is what the designer himself said. To obtain this miracle that cannot be touched by hands, perfumer Christian Mathieu used very real raw materials. As a result of his creative explorations, the top notes were bergamot, fennel, ozone and fresh herbs. The heart note has a spicy spirit of cloves, nutmeg, sage and geraniums. Tobacco haze of sandalwood and rosewood, oakmoss, bergamot and vetiver - in the trail.
The ladies, at first, reveled in the sea smells from the side, sniffing at their husbands and lovers. The appearance of your own representative of the stronger sex in a cloud of fragrant sea fog was tantamount to a weekend somewhere near Venice. But then this monopoly began to cause dull irritation. A little more and there would be a cry: "We want so too!"
Issei Miyake, a genius Japanese designer, did not wait for the boiling point. When the situation was favorable for the sale of anything under the Issey Miyake brand, he turned his couture gaze to perfumery. Frank smells were not to his taste, he liked transparent shades more. This is how the first water-based perfume for women was born. Now the expression "fresh as the morning dew" could be taken literally. It is enough to make a couple of zips from a cone-shaped bottle with L'Eau d'Issey scent - and the scent of rain streams or dewdrops on flower petals is provided. The name of the perfume is translated - "Living water" or "Water of Issei". You hear something like something about Odyssey ... As anyone likes. The main thing is that the moist aroma of purity and innocence remains on the crest of fashion to this day. At the turn of the third millennium, it seemed to have faded, but then it was saturated with new notes, spicy, for example, and again steered to the fore. What else will the Japanese come up with? What will surprise you? Will wait.